How many instagram followers to make money
It is a fact that you don’t necessarily need a ton of followers to make money. Even with a few thousand, you can make money on Instagram! We can’t deny that follower count doesn’t matter, and if we would say that it has no importance at all, we would be lying. Follower count is still a highly important aspect in how much you can make on the platform – especially when promoting brands through sponsored posts. Just know that there are more things that go into it than just the number in your profile. You can have 1 million followers without being able to make a single buck. Even if that is highly unlikely. And you can have 10K followers and make tens of thousand dollars.The most important factors that are worth bringing into the equation apart from follower is the value you can bring to your partner or sponsor.
As an influencer, the brands are the ones who will give you the money, so if you want to make good such, you need to make sure you are providing them with value. There are several reasons to why brands are moving to influencer marketing from traditional ads such as TV and radio. And when you look at the results influencer marketing is able to generate for brands, it doesn’t exactly leave us wondering why this is happening. First of all, influencer marketing gives an incredible opportunity for brands to reach their target audience in a way that is not possible with most marketing sources. Brands are partnering with influencers who are leaders in their industry, and have followers who are within the brand’s target audience, thus reaching only those who truly matter. This also means that when an influencer promotes the brand, their followers are highly likely to find the promoted brand interesting. As opposed to TV ads where brands have close to no information about who actually sees their ads. Even worse, they also have to pay insane sums for it. Another reason why brands are partnering with influencers and get them to promote their products is because of trust. Nobody trusts a TV commercial. Nobody trusts a radio ad. But when someone who people trust and look up to recommends a brand, they’re far more likely to take that recommendation into consideration. Also, what is beneficial for the brand is that some of that trust is then transferred from the influencer to the brand. A trust that is hard to gain from any other marketing source. In fact, 92 percent of consumers around the world say they trust recommendations peers (even if they don’t know them), above all other forms of advertising. This fact alone will explain why you are so valuable to brands as an influencer. Your value as an Instagram Influencer can´t be only on Instagram. We mean it can, but you will have better chances if you have something “more” to offer. In practical terms, your value is the benefit you can give to an online presence. The more social media platforms you have the more beneficial you are to that online presence.
Having a website
No, it’s not fundamental to have one but to add some significant value to your online presence a website is a must! Living in the digital world, a website is now a necessity for any business, big or small. If you don’t have a website, you are probably losing a number of great opportunities! Why having a website is so important? Because it increases your visibility. By building a website you are giving your brand the opportunity to tell people why they should trust you, the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. Brands will search for your online presence before they start a partnership with you. The more professional and credible you look better are the chances. When we create the 55 Secrets Instagram we also created our website. It was never our main focus, but something complimentary. We started building our Portfolio there, our adventures and experiences, our online presence as a brand. Since the beginning it was an extra, a bonus to the brands and companies we want to work with. But we can tell you that it helped a lot in terms of credibility and online reputation. Especially when we started. Brands, Companies, Hotels want as much exposure as possible, and if they can get more than a simple Instagram post they will be happy with it.
Backlinks to partners
The first question is: what’s a backlink? A backlink is basically just a clickable link on one person’s website that points to another website. Why are they so important? They are like road signs that direct traffic and route people all across the highways of the web. Search engines look at backlinks to evaluate how popular a website is and rank them accordingly. When we talk about selling backlinks on your website it means that your website is the one doing the linking. For example: Our website is about travel & Lifestyle. Joe the Traveller was looking to increase his Google search result ranking. He found out about backlinking. Because our site has loads of quality content on a travel topic, Joe paid us for simply inserting links from his site on our site. Seems too good to be true? When we started posting articles with backlinks on our website we just wanted to add more value to our Instagram influence but some brands found this “extra” amazing and we are now charging over $100 for each backlink.
Photography skills and photoshoots with products
No, you don’t need to be professional photographer or a professional model and the products don’t need necessarily to be clothes. You would be surprised with the quantity of partners happy to have curated photos of their products. Some brands are starting and don’t have a lot of content to post on their social media accounts, others want to give a personal touch to their products. In one way or another a good portfolio of quality images is something really good to offer to your partner. On 55 Secrets you can find several swimwear photo shoots resulting from a partnership with bikini brands. Using ThePortugueseFox as the Instagram model we added some value to our collaborations by making a photoshoot with the bikini brands we collaborated with. On our website, we included just a few photos per brand but for each brand we provided a selection of several photos with our model using their products. This not only gave content to all of those brands to posts, and exposure on our website but also started a strong alliance with the brands leading to recurrent work with several of the brands. Throughout our website, you can find a lot of backlinks to hotels websites. That means that we not only stayed there for free but also were paid to photoshoot their facilities and referring them on our website with a backlink. Combining backlinks with photo shoots is also a good way to add value to your Online Influence.
Video reviews and testimonials
Are you confident enough to talk to a camera? Do you like to express your opinion to an audience? Well, some partners may find this idea interesting! Let’s say you received a product from a brand and you are being paid to promote it. Sometimes nothing better than talking about your own experience. Not a big deal for you? Yeah, but for those interested in that product can be a big help towards the purchasing! Testimonials are a huge factor when it comes to making a buying decision, and if you aren’t using this as a tool to promote your partners’ products/services, you are missing out on a huge opportunity! A website with a hundred testimonials will generate more leads and close more sales than a website with no testimonials at all. Your value as an Influencer can be done on Instagram but also as a testimonial! But how much do testimonials really influence people when it comes to making a purchase? Here are a few relevant stats:
- People are 63% more likely to purchase a product from a site if it has product ratings and reviews
- 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family
- Customer reviews create a 74% increase in product conversion
- 77% of people take the time to read product/service reviews before they make an online purchase
- Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%
- 90% of consumers admit their buying decisions are influenced by online reviews
If you have the right confidence you can easily start making money from Video testimonials and you would be surprised how much money you can make from it. Some brands will easily pay hundreds of dollars for a professional looking video testimonial.
Learn the exact strategy for making a regular income through Instagram and how to grow your account and monetize it.
Our team has been working and growing over 100 Instagram accounts and making a living from it. The knowledge we are sharing with you on this blog came from an online course we attended on “How to make money as an Instagram Influencer” by 55Secrets and we couldn’t recommend it more. The course allowed us to know the practical steps and follow the guidelines to grow our accounts organically, to be able to connect with brands in our niche and automate most of our tasks and we have been able to close over 200 partnerships using the methods presented in the course. If you want to take the next step on your Instagram journey and invest in your professional growth we recommend that you attend the same course we did. We managed to get a 50% discount code for our followers and readers so you can access the course for half of the price using the link bellow.